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wo photos of a woman labeled ‘Meet the Founders #ThisIsLulu.’ In the top image, she relaxes on a couch wearing a beige sweater and holds a ceramic mug in front of her face. In the bottom image, she walks outdoors on a sunny street wearing sunglasses and a light shirt, making a playful expression.

Two friends, two co-founders—brought together not just by our love for interior design but by something even more essential: balance. One of us is the creative force, the other the voice of reason. It’s this contrast that makes us the perfect match. Lulu is a Swiss brand crafted with an extra dose of dedication and a passion for the extraordinary. With a bold vision and hearts full of purpose, we are redefining your daily cup—without coffee.

We always wanted to build something of our own – but something that actually makes sense. Then we met the lupine. A local superhero, hiding in the dusty corner of health food stores. Caffeine-free. Alkaline. Protein-rich. Super tasty. Grown right here on our doorstep. Not coffee. Not matcha. A new player. The drink that always works.

Sharing Lulu with you means everything to us. She's our little heart project – and every cup out there in the world still gives us butterflies.

We hope you love her just as much as we do.

xx
Jule and Sabrina