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A new kind of daily ritual.

Roasted lupin. Naturally caffeine-free. Made for calm focus, steady energy and people who don’t need another extreme wellness trend.

Not coffee. Not tea. Not another “super drink”.
Just Lulu.
A roasted ritual for real life.
Paper stand-up pouch in beige with black splashes of lulu lupin coffee front view.

Wellness without the woo

Adaptogens you can’t pronounce. Powders that promise enlightenment. Energy drinks disguised as self-care. Lulu is simpler. One roasted ingredient. A warm cup that fits into your day without turning it into a project.

as featured in

Logos showing Lulu Partnerships Annabelle and NZZ am Sonntag.

A cup for every hour

A warm ritual that moves with your day — an easy start before the noise, steady focus through the afternoon, and a soft evening cup that won’t mess with your sleep.

Luluccino Swirl

Luluccino Swirl

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Iced Lulu

Iced Lulu

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Brewed for balance

Lulu is made from roasted lupins — a European legume with a deep, nutty flavour and a naturally grounded character. You brew it like coffee. You experience it as a calm, steady moment.

✘ Anytime sip, caffeine-free
✘ Packed with protein & nutrients
✘ Gentle on your gut, acid-free
✘ Less bloating, more comfort

How to Lulu

Espresso style, French press, Filter or Iced Lulu. Brew it your way. No complicated rituals required.

“It feels like a daily pause that doesn’t slow me down.”

– Cecilie, Zurich

“Finally a warm drink that isn’t either caffeine or chamomile.”

– Vera, Basel

“My 3pm routine without the chaos.”

– Anne, Geneva
Young woman makes selfie in elevator mirror with iphone holding a coffee tumbler and bag with laptop in one hand on her way to work.

Meet the Lulus

We’re a duo who love healthy living, oversized blazers, and all things beige. We look for calm in the everyday, beauty in the ordinary, and a little respite from the hustle. Small rituals, simple habits, and mindful choices are the boxes we try to tick — and we think you’ll feel the same.
xx Jule & Sabrina

FAQ

Lulu – The No Coffee | Wellness you can drink.