Lulu the classy way. ![]()
You already know how to use a French press. Good. Because Lulu doesn't need you to learn anything new — just to show up differently.
Lulu the No Coffee is brewed from roasted lupin beans. No caffeine. No jitters. No crash. Just a full-bodied, earthy cup you can enjoy at 7am, 2pm, or right before bed. It fits into your day the way coffee never quite managed to.
Here's how to do it properly.
What You Need
- A French press (any size works)
- 2 tablespoons of Lulu powder per 400ml
- Water heated to 90°C (not boiling — just under)
- A spoon. Maybe a good playlist.
The 6-Step French Press Method
Step 1 — Grab Your French Press
Pull out your French press. A 350–600ml press is ideal for a single serving. Rinse it with hot water first to warm the glass — this keeps your brew temperature stable and your cup warmer, longer.
Step 2 — Add 2 Tablespoons of Lulu Powder
Measure out 2 tablespoons (roughly 10–12g) of Lulu powder and add it directly to the empty French press. This ratio gives you a rich, full-flavored cup — adjust up or down depending on how bold you like it.
Pro tip: Lulu is more forgiving than coffee. A little more powder just means a deeper, more roasted taste — not a bitter disaster.
Step 3 — Fill with 400ml Water at 90°C
Pour 400ml of hot water — ideally at 90°C — over the Lulu powder. Don't use boiling water. Just-off-the-boil is perfect and keeps the flavour smooth rather than harsh. Give it a gentle stir to make sure all the powder is saturated.
Step 4 — Let It Sit for 8–10 Minutes
Place the lid on top (plunger pulled all the way up) and let Lulu steep for 8 to 10 minutes. This is where the magic happens. The roasted lupin beans release their full depth — warm, slightly nutty, with a body that surprises most people on the first sip.
Use the time to do literally nothing. That's kind of the point.
Step 5 — Press
Slowly press the plunger down. Steady, even pressure. If it feels like resistance, you're doing it right. This is the moment Lulu becomes a drink.
Step 6 — Pour
Pour into your favourite mug or glass. No filter papers, no pods, no machine. Just a clean, honest cup.
Drink it as is, add oat milk, froth it, ice it — Lulu works every way.
Why the French Press Works So Well for Lulu
The French press is one of the best methods for brewing Lulu because it allows full immersion — meaning the water and powder stay in contact for the entire steep time, extracting maximum flavour without any shortcuts.
Unlike pour-over or espresso methods that rely on pressure or flow rate, the French press is forgiving and consistent. It lets Lulu's natural roasted notes come through without over-extracting or diluting.
Frequently Asked Questions
What does Lulu taste like? Lulu has a warm, roasted, slightly nutty flavour. It's not trying to taste like coffee — it tastes like itself. Think somewhere between a dark roasted grain drink and a mild espresso, without the caffeine punch.
Is Lulu suitable for people sensitive to caffeine? Yes. Lulu the No Coffee is completely caffeine-free, making it suitable any time of day — including evenings. It's also naturally alkaline and gut-friendly, making it a popular choice for people with caffeine sensitivity, hormone imbalances, or anyone doing a caffeine reset.
How much Lulu powder should I use in a French press? The recommended ratio is 2 tablespoons (approx. 10–12g) per 400ml of water. Adjust to taste — Lulu is quite forgiving compared to coffee.
Can I add milk or sweetener to Lulu? Absolutely. Lulu works beautifully with oat milk, almond milk, or any plant-based alternative. A touch of honey or maple syrup complements its natural earthiness. It also froths well if you want a latte-style drink.
Can I make iced Lulu with a French press? Yes. Brew it slightly stronger (use a bit more powder), then pour it over ice. It holds up well cold and works great as a base for iced drinks.
Where can I buy Lulu the No Coffee? Lulu is available only here at butfirstlulu.com
The Short Version
| Step | What to do |
|---|---|
| 1 | Grab your French press |
| 2 | Add 2 tablespoons of Lulu powder |
| 3 | Fill with 400ml water at 90°C |
| 4 | Let sit for 8–10 minutes |
| 5 | Press |
| 6 | Pour & enjoy |
Lulu doesn't ask much. A French press, some hot water, and ten minutes of patience. What you get in return is a ritual that feels intentional — not like a habit you're just trying to cut down on.
This is your cup. No apologies, no caffeine, no compromise.